SaaS Metrics Encyclopedia
What is MQL to Won Conversion Rate? MQL to Won Conversion Rate is a vital marketing metric that measures the percentage of Marketing Qualified Leads (MQLs) that ultimately convert into successful won deals or customers. It reflects the effectiveness of your marketing efforts in generating leads that result in revenue for your business.
Why is it important to monitor MQL to Won Conversion Rate? Monitoring the MQL to Won Conversion Rate is crucial because it directly assesses the success of your marketing efforts in terms of revenue generation. It helps determine how well your marketing team is at delivering not just leads, but leads that align with your ideal customer profile and can be converted into paying customers.
How do you calculate MQL to Won Conversion Rate?
To calculate MQL to Won Conversion Rate, use the following formula:
MQL to Won Conversion Rate = (Number of MQLs converted to Won Deals / Total Number of MQLs) x 100
How can I improve MQL to Won Conversion Rate?
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